2021 has kicked off in an epic way with the addition of Brad Surak as Chief Product Officer. Brad brings a special combination of skills to his new role: a…

Rare earth minerals are the ugly little secret of many “clean” technologies today – including the many high efficiency motors which depend on permanent magnets. These motors run at higher…

Write off 100% of upgrades the year they are installed with the 2020 CARES Act In the time of COVID-19, optimizing HVAC efficiency is key to maintaining healthy buildings without…

Software Motor Company is proud to announce that we are assuming a new name and a new brand identity: Turntide Technologies. We chose to rebrand this year for a number…

This month, Software Motor Company will be rebranding to Turntide Technologies. We’re the same company, same people, same revolutionary product line. This new name will more uniquely and precisely represent…

The global spread of the novel coronavirus has dramatically altered the lives of nearly everyone in the world, with tens of millions infected and clusters breaking out in nearly every…
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