We have developed the world’s most efficient electric motor system, based on revolutionary switched reluctance technology, managed by advanced cloud software. Our goal is to eliminate the 25% of global electricity consumption that is wasted by legacy electric motors, thus accelerating the world’s transition from fossil fuels and leaving them in the ground where they belong.
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Our core technology can leave 2 BILLION tons of fossil fuels in the ground—leaving the dinosaur fossils for kids’ movies and museums.
Why We Exist
We believe in a future where any system that consumes power is optimized to its potential.
Our ultimate mission is to upgrade all electric motors with optimal motor systems so every watt is worthwhile for humanity.
How We Will Get There
We embrace a growth mindset and act consistently with our guiding values so we can solve problems as quickly as possible while working as one coherent team.
Five Agreements
TALK TO PEOPLE, NOT ABOUT PEOPLE (HANDLE UPSETS DIRECTLY ASAP)
LONG TERM RELATIONSHIPS:
- We’re in it for the long term with our customers
- The long term happens one value-added step at a time
- Gossip damages relationships; directness creates trust
CREATE PSYCHOLOGICAL SAFETY FOR OTHERS
GROWTH MINDSET:
- Solving HARD problems is HARD
- Getting it right is better than being right
- Creating space to grow and learn is critical
START WITH WHY
FIRST PRINCIPLES:
- We seek the truth in everything, we don’t avoid reality
- Start with “why?” to help others see the deeper context
- State the trade off
PRACTICE RADICAL CANDOR
- Seek the truth in everything, don’t avoid reality
- Challenge directly + care personally
- Failing to give feedback is a disservice to others
PLAY ABOVE THE LINE
EXTREME OWNERSHIP:
- Response-ability – own it and set the tone for the group
- Failure starts when we blame others
- Feeling like a victim is the first step towards powerlessness
A Brief History
Turntide
Ecosystem
Motor technology is on the cusp of total transformation. To deliver the greatest value, exponential innovation requires a systematic approach and a collaborative ecosystem. We’re building this ecosystem by gathering visionary customers and strategic partners who see the industry-changing, sustainability-raising potential of our next-generation motors.
The Turntide ecosystem of customers and partners includes:
- Original Equipment Manufacturers
- Commercial building owners and operators across multiple sectors including retail, office, biomedical facilities, and restaurants
- HVACR contractors
- Utilities and Energy Service Companies (ESCO)
