Our Mission

Replace all electric motors with optimal motor systems so every watt is worthwhile for humanity.

Empowerment + Purpose

The winning equation to transform the way the world consumes energy and turn the tide on climate change.

Guiding Values

Include and Grow Individuals

A company is made of people, evolving, with all the benefits and design flaws that come with being human. We hold each other to a high bar, and recognize our authentic human traits that make us who we are; our abilities, our strengths, our challenges. Compassion and relationship building are key to this, strengthening social connections that enable people to fully engage and push in a sustainable way.

Build Trust

  • The more trust we build, the faster we can move.
  • With our customers’ trust, we can deliver value to them faster and minimize validation steps.
  • With our colleagues’ trust, we can work more seamlessly together.
  • With our partners’ trust, we can deliver faster with higher quality.
  • The opposite of trust is fear. Remove reasons for fear and trust will fill the void.

Communicate Openly & Precisely

Value is created by teams, with each individual playing an important and interdependent role. Teamwork requires coordination enabled by fluid, precise sharing of information. We act candidly and consistently with our inner truths. Being open with information and ideas facilitates the “How” we help each other. We know “What” problems we are solving by using precise language.

Reason from First Principles

We live in reality and need to always be seeking the truth as our foundation. To do new things with confidence, we need to distill the most fundamental truths and reason up from there. Looking to what others have done or what worked in the past can be helpful for inspiration, but our only reliable bedrock is drilling down to the first principles.

Create Sustainable Value

We are not just seizing a temporary opportunity or aiming to beat competitors. It is fundamental that we create value in the world in a long term, sustainable way. We build and optimize for long-term mutual benefit with all our stakeholders.

Life at Turntide


We follow the principles of GyShiDo. We get Sh*! Done!

Number of Turntide offices


Expect a great selection when visiting our San Francisco office. They are hot sauce fanatics!

% of Tideturners who work remotely


Most of our offices are open workspaces, making casual meetings and collaboration easy.


With a large remote workforce, our all-hands meetings are easy to attend from anywhere.

Turntide Academy

Provides our partners with up-to-date product information and training.


Working with a distributed team means that more often than not, our team meetings look like this.

# of states (+ Canada!) we are working from


About ½ of Tideturners love to travel.

% of Tideturners who consider themselves introverts


SV is our original office and lab, as well as our official headquarters.

# of patents held by Turntide

Positive Intelligence

We believe that mental fitness leads to greater happiness and effectiveness at work and home. In the midst of chaos, do some PQ reps!


Almost ½ of us have dogs, so you are likely to see them in the offices or on Zoom. (shown: Moxie, Coltrane, and Asher)


The expanding WA office is full of of motors, controllers, and other parts for engineering and R&D teams to develop, test, and improve.


Rain, sleet, or snow, our Solutions Team uses creativity and ingenuity to get the job done!

% of Tideturners who love to read. We have a book club!


Testing testing testing. The lab in Denver is a playground for ever-curious engineers.

The number of Spotify playlists we’ve created is too big to count!

T-Rex Radio

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