Turntide Shines in First SEMA Show

SEMA Show 2025, November 4 through November 7, 2025, was a first for the Turntide team. We were pleased to be exhibiting in the Electric Vehicle (EV) and Future Propulsion are right beside the FUTURETECH Studio. 

Fireside Chat: Axial Flux Motors in Off-Road Applications

On Day 1, Jason Glass, sales director for Turntide Technologies, moderated a fireside chat on the FUTURETECH Studio stage. Matt Deeley, EV technologist for Current Electric Vehicles; Brian Dilley, CEO and cofounder of Current Electric Vehicles; Jake Hawksworth CEO for Hypercraft; Kurtis Horner, vice president of engineering for Meyers Manx; Gregg “Snow” Snowden, public relations and sales manager for Current Electric Vehicles joined Jason on the stage to discuss the benefits of axial flux motors in the off-road racing vertical. These benefits include high torque density, light weight, and a small footprint.

Check out the video to learn more.

Press Conference: Turntide & Hypercraft Unveil Sierra Echo-S

Again on Day 1, Turntide Chief Commercial Officer Brad Bell and Hypercraft CEO Jake Hawksworth, presented the new Sierra Echo-S. The Echo-S includes a Turntide AF140 axial flux motor and Gen 4 inverter. The car’s performance includes:

• Continuous torque: 247 Newton meters (Nm)
• Peak torque: 610 Nm 
• Continuous power: 67 kilowatts (kW) 
• Peak power: 182 kW

Check out the press release to learn more. Watch this video to hear the live press conference.

SEMA Live

During the SEMA Show 2025, Jason Glass, sales director for Turntide Technologies, was featured in the Day 4 SEMA Live video. Jason discussed the Sierra Car and Turntide’s partnership with Hypercraft in building the car. The car and the axial flux motors were extremely popular with attendees during the event. Check out the video to see the car and learn more about how axial flux motors are ideal for powersports and recreational vehicles.

SEMA Show Industry Trends

The energy and excitement around the show was unmatched and contagious. Among the many trends was the move toward electric and hybrid powertrains.

According to Jason Glass, sales director for Turntide Technologies, hybrid drivetrains are coming to hotrods. Blazin Rodz had an advanced version using axial flux motors and Raeon (based in the U.K.) batteries.

Volkswagen/Porsche brand vehicles are still an extremely hot market for resto-mod electrification.

Jason said, “Our line is perfect for resto-mod shops either matching the vintage power or using our larger motors for a high-performance version.”

Globally, axial flux motor technology is being recognized as the compact power producing magic machine. “That small of a package can make that much power?” was a common question as SEMA Show attendees saw the motor at the booth and the smaller motor installed on the Sierra car featured in the FUTURETECH Studio. 

Nathan Martinez, applications engineer for Turntide, shared these trends:

• We saw a lot of interest in electronic drivetrains, especially an off-the-shelf solution for commercial and retail.
• EV conversions and conversion kits are taking over retail and small and medium size businesses, which may lead to a larger scale in the coming years.
• People we talked with believe axial flux motor technology is the future. They have heard of the technology but understand that ours has broader applications.