Written by
Lori DitoroReading time: < 1
November 20, 2025
Turntide Press Conference During SEMA 2025
Along with the Hypercraft CEO, our team introduced the Sierra Car to attendees and media at SEMA.
During a press conference during SEMA 2025, Turntide Chief Commercial Officer Brad Bell and Hypercraft CEO Jake Hawksworth, presented the new Sierra Car Echo-S. The Echo-S includes a Turntide AF140 axial flux motor and Gen 4 inverter. The car’s performance includes:
- Continuous torque: 247 Newton meters (Nm)
- Peak torque: 610 Nm
- Continuous power: 67 kilowatts (kW)
- Peak power: 182 kW
Check out the press release to learn more. You can also read this blog for more details. Watch this video to hear the live press conference.
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