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November 20, 2025

Turntide Press Conference During SEMA 2025

Along with the Hypercraft CEO, our team introduced the Sierra Car to attendees and media at SEMA.
Written by
Lori Ditoro

During a press conference during SEMA 2025, Turntide Chief Commercial Officer Brad Bell and Hypercraft CEO Jake Hawksworth, presented the new Sierra Car Echo-S. The Echo-S includes a Turntide AF140 axial flux motor and Gen 4 inverter. The car’s performance includes:

  • Continuous torque: 247 Newton meters (Nm)
  • Peak torque: 610 Nm 
  • Continuous power: 67 kilowatts (kW) 
  • Peak power: 182 kW

Check out the press release to learn more. You can also read this blog for more details. Watch this video to hear the live press conference.

Axial Flux Motors
Power Electronics
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