Top 10 Off-Highway Influencers to Follow in 2025

Our Top 10 off-highway influencers to follow in 2025 should be followed for many reasons. When you need information and a deep dive into an off-highway topic, what resources do you trust? Where do you go to find the latest technology, market information, and top news? Trade publication websites are a great source of information, and so are many manufacturers’ sites. Our team is partial to Current & Wave and encourage you to subscribe to the Current & Wave newsletter. 

Another great resource is following industry insiders on social media (particularly LinkedIn) who share first-hand information about the off-highway sector, including construction, mining, agriculture, and lifting and material handling. Our top 10 off-highway influencers to follow in 2025 are below (in alphabetical order).

Wilfried Aulbur, Roland Berger

From the upcoming Current & Wave webinar The State of Electric & Hybrid Systems to OEM Off-highway’s Executive Summary during the OEM Industry Summit, and presentations during international trade shows, Wilfried Aulbur, senior partner with Roland Berger, is a wealth of knowledge. He is responsible for the Roland Berger’s global commercial vehicle, construction and agricultural business. Aulbur is based in Chicago and supports the US Automotive, Industrials and Private Equity practice.

His work includes growth strategies, M&A and due diligence, operational performance improvements and technology strategies. Aulbur has served on numerous industry associations and panels, is a regular speaker at key industry events and publishes extensively. His recent book Riding the Tiger is a Random House bestseller. He is a lecturer of Harvard Business Publishing and a mentor for the International Innovation Corps of the University of Chicago.
Follow Aulbur on LinkedIn.

Bill Elverman, PKA Marketing

Bill Elverman, co-owner of PKA marketing in Milwaukee, Wisconsin, is a longtime construction industry promoter, producer and marketing executive. He grew up in the construction and equipment industry working for the family landscaping business, and he has been responsible for representing numerous world-class brands through the years, helping launch new products and brands into the construction industry. 

Elverman is a prolific contributor of content to LinkedIn, including videos for different construction equipment manufacturers. He also features videos of his team and clients during trade shows like this video from the American Rental Association Show. Last year, Elverman and his team launched the National Equipment League, an entertainment and competition platform that showcases the skills, character and passion of the construction industry through competition. The National Equipment League launched its second season in December 2020 with the debut of a new event, new contests and six competitors from the world of construction and heavy equipment operation. 
Follow Elverman on LinkedIn.

Ray Gallant, Volvo Construction

As the vice president sustainability and productivity services for Volvo Construction Equipment, Dr. Ray Gallant is a thought leader in the electrification sector. As such, he participates in podcasts, presents during industry trade shows, and is an expert resource for trade magazine articles, including “Construction’s Inevitable Shift to Alternative Power,” from Equipment Today. 
Follow Gallant on LinkedIn.

Alastair Hayfield, Interact Analysis

Alastair Hayfield, vice president of research – commercial vehicles with Interact Analysis, is a prolific poster on LinkedIn including market info and industry podcasts. 

Hayfield has more than 15 years’ experience leading research activities in scaled, high-growth industrial and technology markets. As vice president of the commercial vehicles division, he is responsible for cutting-edge research on electric trucks and buses, autonomous trucks and off-highway electrification.
Follow Hayfield on LinkedIn.

Steve Hornyak, Turntide Technologies

Steve Hornyak, CEO of Turtide Technologies, is a highly experienced C-suite executive who has a strong track record in delivering business growth in the technology and software industries. His career accomplishments include raising more than $2 billion from public and private investors as an active executive or CEO for seven companies and leading two successful IPOs. His focus on revenue growth and product leadership has resulted in significantly growing revenues at six companies to $50 million to $350 million while building world-class organizations from start-up to 500+ employees. 

Recently, Hornyak was featured on CNBC along with other thought leaders during Climate Week. He also provided commentary for OEM Off-Highway’s “State of the Industry” report.
Follow Hornyak on LinkedIn.

Dennis Howard, RDO Equipment

Dennis Howard, senior vice president of roadbuilding and minerals for RDO Equipment, is a thought leader who travels the U.S. to share how technology is helping streamline the construction process and make it more efficient. He is the creative force behind the RDO Equipment’s video series The Track. Howard also writes the bimonthly column “Dennis in the Dirt” for Equipment Today magazine.
Follow Howard on LinkedIn.

Matrishvan Raval, Turntide Technologies

Matrishvan Raval, head of product for Turntide Technologies, is one of the Top 10 influencers to follow in 2025 for a couple reasons. First, he is a prolific presenter during trade shows, such as this talk during iVT Expo 2024 in Chicago. Second, Raval contributes commentary and bylines articles for trade publications like “Axial Flux Motors Moving to Mainstream Applications” for OEM Off-Highway. 
Follow Raval on LinkedIn.

Becky Schultz, Power Progress

Becky Schultz, Vice President, Content, for Power Progress magazine and KHL Power Group, has worked in the trade publication industry for more than 25 years. Her focus of late has been in the off-highway sector with a focus on the construction industry.

Schultz is at the forefront of informing engineers and designers of off-highway vehicles and equipment about technology trends and power options, including electrification. She frequently shares this information and her learnings from trade shows on LinkedIn.
Follow Schultz on LinkedIn.

Greg Schulz, Charged Magazine

Greg Schulz, EV engineering segment lead at Charged Magazine, has worked in the off-highway industry since 2012 with both a component manufacturer and trade publications. During his tenure, Schulz has been an advocate for his brand and customers on social media. Recently, he began sharing educational videos from trade shows, including this one on axial flux motors and this one from The Battery Show.
Follow Schulz on LinkedIn.

Chris Vavra, OEM Off-Highway

OEM Off-Highway Editor Chris Vavra is a prolific sharer of trade show and industry information and trends on social media. He has more than 12 years of trade magazine experience in the industrial sector and joined OEM Off-Highway in 2024.

Vavra has written several compelling articles, including the 2024 “State of the Industry.” He also shares videos and other content from industry trade shows, like this one with TLX Technologies from The Battery Show.
Follow Vavra on LinkedIn.