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March 24, 2025

Turntide Joins SEMA

Our company looks forward to taking advantage of all the SEMA benefits that the association gives us.
Written by
Lori Ditoro

Turntide is proud to announce that it joined the Specialty Equipment Market Association (SEMA) offers companies in the automotive aftermarket industry a range of benefits designed to enhance business growth, operational efficiency, and industry influence. SEMA membership includes many advantages.

Business Resources & Tools

SEMA has more than 7,000 member companies. The association provides each member tools and resources that foster business success. Whether you’re a manufacturer, retailer, distributor, or installer, SEMA assists in making informed business decisions, strategizing promotions, and networking with key industry leaders. 

Networking 

SEMA membership facilitates connections within nine automotive industry-focused business sectors through councils and networks. Engaging in these groups allows for collaboration, sharing best practices, and building relationships with industry experts. These sectors are:

  • Automotive restoration
  • Emerging trends and technology
  • Future leaders
  • Hot rods
  • Motorsports parts
  • Professional restylers
  • SEMA businesswomen
  • Truck and off-road
  • Wheel, tire, suspension, and brake 

Education

Members have access to SEMA’s extensive library of live and on-demand virtual education sessions. These programs provide strategies and insights to inspire business success and keep members informed. 

Advocacy & Government Affairs

SEMA actively represents its members’ interests in legislative and regulatory matters, ensuring that the voice of the automotive aftermarket industry is heard. This advocacy helps protect and promote a favorable business environment for member companies. 

Market Research & Data

Members gain access to exclusive market research reports and data. They aid in making informed business decisions and understanding industry trends. This information is invaluable for strategic planning and staying competitive in the market. 

SEMA Show Exclusives

During the annual SEMA Show, members enjoy exclusive access to member lounges, which offer amenities such as:

  • Complimentary business services
  • Internet access
  • Charging stations
  • Meeting room space at no cost
  • These lounges provide a comfortable environment to connect, refuel, and recharge during show hours.

Taking Advantage of the SEMA Benefits

Jillian Childs, VP of Marketing

“Being a member of SEMA strengthens Turntide Technologies’ mission to become the preferred electrification partner for manufacturers of all vehicles that drive the world,” Jillian Childs, vice president of marketing for Turntide, said. “Through SEMA, we gain industry insights, government advocacy support, and collaboration opportunities that help us drive performance, durability, reliability, and efficiency in electric vehicles and equipment.”

The SEMA membership gives us and other members essential resources, connections, and support for success  in the automotive industry. By leveraging these benefits, we can enhance our operations, reduce costs, and stay ahead in a competitive market.

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